Politique de confidentialité

Last updated: 7th Feburary 2025

This Privacy Policy describes how GearFusion LTD. (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from gearfusion.ca (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you expressly consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please discontinue use of the Services immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources, including directly from you, automatically through tracking technologies, and from third parties.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, personalize your experience, provide the Services, comply with legal obligations, enforce applicable terms of service, and protect the Services and our users.

What Personal Information We Collect

Information We Collect Directly from You

We collect information you provide to us, including:

  • Basic contact details: Name, address, phone number, email.
  • Order information: Billing and shipping details, payment confirmation, order history.
  • Account information: Username, password, security questions.
  • Shopping behavior: Items viewed, added to cart, wishlisted.
  • Customer support interactions: Communications you send us, including messages, reviews, and inquiries.
  • Demographic details: Age, gender, interests, preferences (if provided voluntarily).

Information We Collect Automatically (Cookies & Tracking Technologies)

We use cookies, pixels, and similar tracking technologies to collect Usage Data, including:

  • Device details: IP address, browser type, operating system, hardware model.
  • Behavioral tracking: Clicks, page views, scrolling activity, time spent on pages.
  • Session replay & heatmaps: We analyze user interactions with tools such as Hotjar or Clarity.
  • Cross-device tracking: We link activity across multiple devices to provide a seamless experience.

You can manage cookie preferences in your browser settings, but blocking cookies may impact functionality.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including:

  • Advertising & analytics providers (Google, Meta, TikTok, Shopify, and others)
  • Payment processors (e.g., credit card providers, PayPal)
  • Business partners & data brokers to enrich our marketing data
  • Social media platforms when you engage with our ads or pages

How We Use Your Personal Information

Providing Products and Services

We use your data to:

  • Process orders and payments
  • Send order confirmations, updates, and shipping notifications
  • Provide customer support
  • Manage returns, exchanges, and warranties

Marketing & Advertising

We use your data for marketing and personalized advertising, including:

  • Email and SMS promotions (with your consent)
  • Retargeting and personalized ads across platforms (Google, Meta, TikTok, etc.)
  • Enhancing our advertising strategies with third-party data
  • Offering promotions or incentives for additional data sharing

Security & Fraud Prevention

We use your data to:

  • Detect and prevent fraud, unauthorized transactions, and suspicious activity
  • Maintain security of our Site and customer accounts

User-Generated Content

By submitting reviews, testimonials, or other content, you consent to our use of that information in promotional materials.

How We Disclose Personal Information

We may disclose your data to:

  • Service providers & vendors (Shopify, payment processors, shipping carriers, marketing platforms)
  • Business & marketing partners for targeted advertising and analytics
  • Affiliates & corporate partners within our business group
  • Legal authorities if required by law
  • Third parties in case of a business sale, merger, or acquisition

We have sold and shared personal information for targeted advertising in the past 12 months. This includes:

  • Identifiers (e.g., name, email, phone number) to business partners
  • Shopping behavior & purchase data to marketing partners
  • Browsing behavior & engagement metrics to advertising platforms

Your Rights & Choices

Depending on your location, you may have the following rights:

  • Right to Access: Request a copy of your personal information.
  • Right to Delete: Request deletion of your data.
  • Right to Correct: Update inaccurate information.
  • Right to Data Portability: Obtain your data in a portable format.
  • Right to Opt-Out of Sale or Sharing: Prevent us from selling or sharing your data for targeted ads.
  • Right to Restrict Processing: Limit how we use your data.
  • Right to Withdraw Consent: Stop receiving marketing communications.
  • Right to Appeal: Challenge our decision if we deny your request.

You can exercise these rights through our privacy request form or by emailing info@gearfusion.ca.

Managing Cookie Preferences

To restrict Shopify and other advertising cookies, visit: https://privacy.shopify.com/en.

Data Security & Retention

We take security seriously but cannot guarantee 100% protection. We retain your data as long as necessary for:

  • Fulfilling transactions
  • Complying with legal obligations
  • Enhancing our business operations

International Data Transfers

Your data may be transferred to and processed in countries outside your own, including the U.S. and Canada. We rely on legally recognized transfer mechanisms to protect your information.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from individuals under 16. If you believe a child has provided personal data, please contact us for removal.

Complaints & Contact Information

If you have concerns about how we handle your data, contact us at:

📧 Email: info@gearfusion.ca
📍 Address: 3010 Rue Brabant Marineau, Saint-Laurent, QC H4S 1R8

If we cannot resolve your issue, you may have the right to escalate it to your local data protection authority.